The Science of Business Etiquette

Joint presentation by Deborah King and Horacio Sanchez

This seminar seeks to provide each participant with a clear understanding of the science that produces human behavior and how to appropriately demonstrate this comprehensive understanding in important social situations.

Etiquette deals with rules for social interaction. What has not been known until recently is that these rules are based on the hardwiring of the human brain.  Humans developed certain rules because of their positive impact on them at a chemical level.  That is why etiquette, when combined with brain science, can lead to a practical application of human behavior.  The result of this applied science is a depth of understanding that produces a quiet confidence demonstrated by the successful individuals in the world.Humans share one genome and as a result rules of etiquette have relevance across cultures, gender, and setting.  Although human needs are universal, their expressions can take on important nuances based on nurture.  For example:

Cultural Etiquette - Every culture has their own expression of ‘rules’ for behavior and dress.

Social Etiquette – This is based on age and gender. This is where deference is given to females and those who are elderly.

Business Etiquette – This is based on rank. Different courtesies are given to individuals based on position

Manners – This is how we interact with one another. The foundation of all manners is the primal needs of the human brain and how to best meet these needs through expressions of kindness and respect for self, others, property and the environment.

Presidentof the Resiliency, Inc.

Horacio Sanchez did his graduate work at Duke University. His diverse education and background has helped him to merge research, science, and practice. He has utilized his training as an educator and clinician toward the education and treatment of children with severe emotional disorders. His approaches are not only based on sound scientific research but have been the foundations of his award winning mental health and educational programs.